Makers and one-off commission brands
Resin, woodwork, custom furniture, art, and build-to-order goods where every unit has variables (size, finish, color) that a rigid cart handles poorly. Preview or Payment-Link Store fits early; a custom quote/commission flow like Mom's Resin Tables fits once volume justifies it.
Packaged product brands
Consistent SKUs, fixed pricing, and repeat buyers — candles, apparel, consumables, small-batch goods. E-Commerce Launch or Growth Store gives you a real cart, tax/shipping rules, and enough product room (20–30 items) to launch without over-scoping day one.
Multi-brand or franchise-style catalogs
Operators running several storefronts, wholesale plus retail, or a catalog that needs inventory sync, subscriptions, or marketplace feeds. Advanced E-Commerce is the scoped lane — deposit-first, architecture before code, because these builds are closer to software than templated pages.
Service brands adding a small shop
Contractors, trades, and local service businesses that want a small merch or parts storefront bolted onto an existing service site. Payment-Link Store usually wins here — no need for a shared cart when the core business is quotes and jobs, not volume retail. Pair it with the relevant home service growth system when the site itself also needs a rebuild.