Organic Google growth priced against Search Console click bands — not vanity hours. We run the search lane; you sign an order form. No Instant Package self-serve Stripe for this product.
Most “SEO retainers” bill time whether or not Search Console moves. This lane prices technical and content work against documented GSC Web clicks on your property — the same commercial language used on live contractor Performance Order Forms (Roof Monsters RM-PERF path and equivalents).
Search Performance is for businesses that already have a working website and need someone accountable for the click count moving — not a redesign or a full ops stack.
Source of truth matches live contractor order forms: Search type Web, same property, rolling 90-day clicks.
| 90-day Web clicks | Monthly fee |
|---|---|
| ≤ baseline (first quarter only) | $0 that quarter* |
| ≤ baseline (later Year-1) / 69–119 | $200 |
| 120–169 | $250 |
| 170–249 | $400 |
| 250–399 | $600 |
| 400–599 | $800 |
| ≥ 600 | $1,000 |
*First measurement quarter can true-up to $0 if clicks stay at or below the documented Original Baseline. Maintenance floor after anniversary and annual rebase rules live in the signed order — not as marketing vagueness.
Intake confirms Search Console access, the property URL set, and whether GBP work is already covered. We prioritize pages and queries that can convert for your trade — not vanity impressions.
Every retainer starts from tools both sides can audit: Search Console coverage, mobile lab speed, crawl health, and schema validation on the same property.
Baseline Search Console coverage
Click bands only matter if the URL set is eligible to earn them. We document Original Baseline before any band applies — soft-404s and blocked crawl paths are fixed before content expansion.
Property proof Roof Monsters
Search Performance compounds on a site that converts cold visitors. Roof Monsters is the reference property behind published click-band order forms — mobile layout, service architecture, and GSC measurement on the same URL set.
Written baselines first — then work, then true-up against the band table.
Confirm GSC property access, document baseline Web clicks in writing, lock the URL set on the order form.
Indexability, crawl errors, redirects, Core Web Vitals blockers, and schema that Rich Results can validate.
Service/city architecture, titles/meta/H1 alignment, FAQ blocks, and pages stuck in positions 4–20.
Rolling 90-day Web clicks map to the published band. First-quarter ≤ baseline can true-up to $0.
Live Tampa Bay roofing site behind published click-band order forms.
GBP + Maps work that often pairs with search retainers.
Snapshot audits when you need a baseline before a retainer.
% of net on attributed jobs — separate from click-band fees.
No. Retainers use signed order forms and invoicing. Instant Packages are fixed one-time digital deliverables.
Commercial language tracks contractor Performance Order Forms under Contracts/clients (Roof Monsters RM-PERF path and equivalents).
Web clicks on the agreed property, rolling 90 days, unless the signed form expands scope.
True-up rules, floors, and rebase language in the order form govern fee changes. We do not invent a verbal override on this page.
Yes. Without GSC, there is no auditable baseline or band measurement.
Yes as separate lanes. Search fees and CRM/% partnership fees stay on distinct forms so the same outcome is not billed twice.
Organic work compounds over measurement quarters. First-quarter true-up to $0 exists specifically for properties that start at baseline.
The published band language grew out of contractor Performance Order Forms, but the same click-band mechanics can apply to other local service businesses. Bring your Search Console history to a consult.
We confirm Search Console access, document your Original Baseline in writing, and set the property scope on the signed order form before any band applies.
Bring Search Console access to a consult — we will tell you honestly whether click bands fit, or whether the website itself must come first.
