Is GBP really included?
Yes — a setup or optimization pass. Ongoing monthly posts are still optional Maintenance.
Is this a Growth System?
No. Authority is a website project. Growth adds lead tracking, sequences, reporting, and monthly ops — or Systems-only if you already have a site.
Can I start Local and upgrade?
Yes. Many clients expand page depth later. Authority is the right buy when you already know you need multi-area structure now.
What about monthly edits?
After the minor-fix window, use Monthly Plans for ongoing site/GBP care.
How do you decide 15 vs 30 pages?
Intake maps services, priority areas, and proof pages. If the honest map fits within 15 pages, Local may be enough. If it needs 16–30 planned pages plus a GBP pass, Authority is the lane.
What does the GBP pass include?
Setup or optimization of the profile — categories, services, description hygiene, and verification assistance as needed. It is not the same as ongoing monthly posting (Maintenance).
Authority vs Local vs Max — plain English
Local is the durable first real website for most Tampa Bay trades: domain, form, search foundation, and up to 15 pages, with GBP separate. Authority expands to 30 planned pages across services and priority areas and includes one GBP pass. Max extends to 40 individually planned pages with deeper research, conversion planning, technical implementation, measurement, and QA — still as a website project, not CRM or field apps.
If leads are dying in the inbox after the site works, that is a Growth problem (Website+Systems or Systems-only), not a reason to buy more thin pages.
Authority also buys clearer conversion architecture: estimate paths, FAQ clusters, gallery or project proof, and service/area pages that match how customers actually search. The GBP pass then aligns categories and services so the site and maps profile do not contradict each other — a common leak when agencies launch a pretty site and leave the Business Profile half-finished.
You still own the code. You still get two revision rounds and a short minor-fix window. You still decide whether monthly care is worth it afterward. Authority is priced as a project because the work is front-loaded: information architecture, custom build, schema/tracking depth, and maps alignment — not an endless “SEO retainer” that never ships pages.
If you are unsure whether the honest plan fits 15, 30, 40, or 60+ pages, bring your service list and cities to a Growth Audit or consultation. We would rather recommend the correct tier than inflate the page count.
Authority Site is the package most multi-area trades should compare against Local before jumping to Max or Growth. You pay for page depth, conversion structure, and a GBP pass — then you decide whether monthly care or Growth Systems-only is the next bottleneck. That sequence keeps pricing honest: website project first, ops when the office needs it, field apps when crews need them. Full package details stay on this page so checkout is not a surprise.