Website+Systems or Systems-only

Growth & Automation System

The layer behind a marketing site: lead tracking, follow-up, reporting, optional outreach or social automation, and — when crews need it — a branded field job app. You can buy Website + Systems together, or Systems-only if your current site already works.

Website+Systems from $5,000 + $397/mo · Systems-only from $2,500 + $397/mo

Why Growth pricing is split

A 70+ page site build is real project work. Ops systems are different work. Charging the same when you already have a site would overcharge you for pages you do not need.

Website + Systems

Best when the public site is thin, outdated, or missing service/area depth. You get a deep custom-coded site plus the ops stack for that tier. Setup starts at $5,000 (Starter/Full) or $10,000 (Field Ops), plus monthly care.

  • New or rebuilt marketing site in scope
  • Search foundation / GBP depth per tier
  • Same monthly retainer as Systems-only for that tier

Systems-only

Best when the website is already usable and the bottleneck is follow-up, tracking, reviews, outreach, or field ops. Setup drops because we are not rebuilding the marketing site: from $2,500 (Starter), from $3,500 (Full), from $8,000 (Field Ops), plus the same monthly rates.

  • Integrates with your current site and forms
  • Still includes monthly support for that tier
  • We may recommend light site fixes if intake is broken — scoped separately if large

Exact lanes — what you get

Three different jobs. Not three names for the same stack.

Starter

$5,000+$397/mo · Systems-only from $2,500+$397/mo

Worth it when you need a serious local site (or already have one) plus lead organization and review follow-up — but crews still run jobs on phone and spreadsheet.

Included

  • Website+Systems: 70+ page custom-coded local site with service + area coverage
  • Lead tracker with source visibility
  • Review request / follow-up email sequences
  • Reporting dashboard
  • Standard monthly care (Visibility Standard–class upkeep)

Not included

  • Mobile Field Job App / dispatch PWA
  • OutreachEngine campaign sending
  • Multi-brand social fan-out runners

Full

$5,000+$697/mo · Systems-only from $3,500+$697/mo

Worth it when the office needs automation — confirmations, alerts, and either outbound outreach or social posting — without building a custom crew app yet.

Included

  • Everything in Starter (site only on Website+Systems lane)
  • Deeper search / GBP / citations work when scoped
  • Follow-up sequences + Ops notifications
  • One automation lane: outreach or social runners
  • Higher monthly management ($697/mo)

Not included

  • Branded mobile ticket / estimate / invoice app for field crews
  • Unlimited multi-network social + outreach at once (choose a primary lane)

Custom / Field Ops

$10,000+$1,000/mo · Field systems-only from $8,000+$1,000/mo

Worth it when estimates, invoices, scoped photos, and payment tracking need to live on the phone — patterns like Knight Group Dispatch, Faith Works Job Manager, and Screen Team Mobile.

Included

  • Branded Field Job App (PWA) for jobs, photos, e-sign estimates, invoices, Stripe when scoped
  • Optional dispatch / portal intake
  • Multi-brand outreach + follow-up + social fan-out when scoped
  • Growth Management–class monthly care + dashboards
  • Website+Systems also includes the marketing site rebuild when needed

Not included by default

  • Print-only PDF packs as a substitute for the PWA (available on request as a lighter start)
  • Hardware, carrier plans, or third-party SaaS seat fees

How a Growth engagement runs

Whether you buy Website+Systems or Systems-only, the sequence is deliberate: understand the bottleneck, ship the minimum system that closes it, then run monthly care so it does not rot.

  1. Intake & scopeWe confirm whether your site stays or gets rebuilt, which tier fits, and which automation lane matters first.
  2. FoundationForms, tracking, inboxes, and data destinations get wired so leads are not landing in a black hole.
  3. BuildSite (if purchased), tracker, sequences, dashboards, and any field app modules for your tier.
  4. Launch & handoffYou get working flows, not a slide deck. Operators know where to look each morning.
  5. Monthly careRetainer covers upkeep, reporting, and iteration — cancel anytime; the point is continuity, not lock-in theater.

Real examples

These are ground-up growth systems — websites plus the systems that run the business. Systems-only clients look similar on the ops side without a full rebuild.

Knight Group

Handyman growth infrastructure: local site depth, booking and intake paths, CRM follow-up, and operating systems behind the public brand — including field ticket patterns when jobs move from inbox to crew.

The Screen Team LLC

Pool enclosure growth build: brand, website, CRM, email automation, social systems, and local directory groundwork — the Full / multi-system pattern.

Roof Monsters

Deep roofing growth site with estimate-first capture and local SEO depth — belongs with growth systems when the site itself is the conversion engine, not a brochure SKU.

Who this is for — and who should start smaller

Good fit

  • Trades and local services with enough volume that missed follow-up costs real jobs
  • Owners who already tried “just a website” and still cannot see lead sources or close the loop
  • Teams ready for a monthly ops relationship, not a one-and-done brochure
  • Companies that need a field phone app more than another WordPress theme

Growth System FAQs

Do I have to buy a new website?

No. Choose Systems-only when the current site is usable. Choose Website+Systems when page depth, structure, or conversion paths are part of the problem.

Why is monthly required?

Growth systems rot without care — sequences break, forms change, dashboards go stale. The monthly fee is active management for that tier, not hosting theater. Cancel anytime.

Can I upgrade from Starter to Full later?

Yes. Many clients start Starter (or Systems-only Starter), then add an automation lane or Field Ops when the bottleneck is clear.

Is ticketing & job workflows the same page?

Ticketing & job workflows is the deep product page for field apps and dispatch (already a long-form page). This Growth package page is the commercial ladder and lane chooser.