The layer behind a marketing site: lead tracking, follow-up, reporting, optional outreach or social automation, and — when crews need it — a branded field job app. You can buy Website + Systems together, or Systems-only if your current site already works.
Website + Systems from $5,000 setup + $397/mo · Systems-only from $2,500 setup + $397/mo
The outcome is a working lead-and-operations layer, not merely more pages. A named Local- or Authority-equivalent site scope is real project work and operations systems are different work, so clients with a usable site should not be charged for rebuilding it.
Best when the public site is thin, outdated, or missing service/area depth. You get a named Local- or Authority-equivalent website scope plus the ops stack: $5,000 setup + $397/mo Starter, $7,500 setup + $697/mo Full, or $10,000 setup + $1,000/mo Field Ops. Max or Authority Network depth is an explicit scoped upgrade.
Best when the website is already usable and the bottleneck is follow-up, tracking, reviews, outreach, or field ops. Setup drops because we are not rebuilding the marketing site: $2,500 setup + $397/mo Starter, $3,500 setup + $697/mo Full, or $8,000 setup + $1,000/mo Field Ops.
Use the lane that matches the bottleneck. These are not interchangeable names for the same deliverable.
A project setup plus monthly management when both public conversion architecture and back-office follow-up need rebuilding.
A lower setup price plus monthly management when the existing site can stay and only forms, CRM, follow-up, reporting, or field workflows need integration.
A scoped implementation with a defined handoff when you need one workflow built but do not want ongoing Growth management.
Ongoing site, content, or Google Business Profile care for a business whose lead operations already work.
A custom mobile workflow for crews that need jobs, photos, estimates, signatures, invoices, dispatch, or payment status on the phone.
Starter, Full, and Field Ops describe the managed system depth after you choose Website+Systems or Systems-only.
$5,000 setup + $397/mo · Systems-only $2,500 setup + $397/mo
Worth it when you need a serious local site (or already have one) plus lead organization and review follow-up — but crews still run jobs on phone and spreadsheet.
$7,500 setup + $697/mo · Systems-only $3,500 setup + $697/mo
Worth it when the office needs automation — confirmations, alerts, and either outbound outreach or social posting — without building a custom crew app yet.
$10,000 setup + $1,000/mo · Field systems-only $8,000 setup + $1,000/mo
Worth it when estimates, invoices, scoped photos, and payment tracking need to live on the phone — patterns like Knight Group Dispatch, Faith Works Job Manager, and Screen Team Mobile.
Whether you buy Website+Systems or Systems-only, the sequence is deliberate: understand the bottleneck, ship the minimum system that closes it, then run monthly care so it does not rot.
These captures show the operating surfaces behind the offer: the Knight Command shell, a mobile dispatch flow, and the social management workflow.
Website + Systems and Systems-only engagements share the same ops goal: leads do not die in the inbox. These mobile and workflow captures show the public conversion layer and the systems behind it.
Website + Systems Knight Group
Knight Group is the handyman growth pattern: public conversion architecture plus CRM follow-up and field ticket patterns when jobs move from inbox to crew.
Field Ops Ticket → invoice workflow
Field Ops is not “another website page.” It is a branded mobile job surface — estimates, scoped photos, signatures, invoices, and dispatch when the bottleneck is field execution, not homepage copy.
These are ground-up growth systems — websites plus the systems that run the business. Systems-only clients look similar on the ops side without a full rebuild.
Handyman growth infrastructure: local site depth, booking and intake paths, CRM follow-up, and operating systems behind the public brand — including field ticket patterns when jobs move from inbox to crew.
Pool enclosure growth build: brand, website, CRM, email automation, social systems, and local directory groundwork — the Full / multi-system pattern.
Deep roofing growth site with estimate-first capture and local SEO depth — belongs with growth systems when the site itself is the conversion engine, not a brochure SKU.
Starter upgrades to Full when one managed automation lane is justified. Full upgrades to Field Ops when crews need a mobile operating surface. A one-time Automation Build upgrades to Systems-only only when ongoing monitoring and iteration become valuable. Monthly Visibility stays separate until lead handling—not discoverability—is the constraint.
No. Choose Systems-only when the current site is usable. Choose Website+Systems when page depth, structure, or conversion paths are part of the problem.
Growth systems rot without care — sequences break, forms change, dashboards go stale. The monthly fee is active management for that tier, not hosting theater. Cancel anytime.
Yes. Many clients start Starter (or Systems-only Starter), then add an automation lane or Field Ops when the bottleneck is clear.
They are part of Full / Field Ops scope — not sold as vague $497 middle SKUs on the pricing page. See Growth Systems overview, CRM Outreach, and Social systems.
Ticketing & job workflows is the deep product page for field apps and dispatch (already a long-form page). This Growth package page is the commercial ladder and lane chooser.