Content ops

Social Media Automation Systems

Social Poster on port 8501 queues content per brand, fires X and Facebook via API, runs LinkedIn and Nextdoor through Playwright where APIs fall short, and schedules GBP local posts beside site campaigns — with last-success timestamps and failure counters operators see during weekly review, not after a week of silent accounts.

8501 Social Poster queue port
API+PW Hybrid publish runners
4 Isolated brand queues (kl / kg / st / fw)

Outcomes — not just scheduling UI

Social automation fails when posts go quiet and nobody notices. This lane optimizes for published posts, queue health, GBP map-pack messaging aligned to owned pages, and review/social proof cadence — embedded in Knight Command beside CRM and Email-Agent, not a orphaned third-party scheduler.

Lane 1 — Social Poster queue

The queue your team actually opens — Streamlit 8501

Content lands in per-brand queues with posting windows, preview before send, and scheduled slots. Social Ops (8500) runs engagement sweeps; both embed in Knight Command Social Poster and Social Ops tabs — operators stop juggling five bookmarks for KL, KG, ST, and faithworks lanes.

  1. Queue depth visible See what is scheduled for the week before windows fire — not a black box cron job.
  2. Content from field work Job composites and gallery assets fan into brand queues — photo pipeline feeds social without re-upload.
  3. Logs cross-reference When a runner breaks, Social Ops and Logs tabs show the failure the same day.

Autoplaying muted — use controls to unmute

Lane 2 — API + Playwright publish

Pure API tools cannot post everywhere — hybrid runners do

X and Facebook post via API bridge where tokens stay stable. LinkedIn and Nextdoor need browser automation — Playwright workers with visible last-success timestamps replaced silent gaps that left accounts quiet for days. Failures increment counters in the queue UI instead of disappearing into server logs.

  1. API path X and Facebook clients with token refresh and rate-limit handling.
  2. Playwright path LinkedIn and Nextdoor runners where platform APIs are insufficient or unstable.
  3. No silent dormancy Missed posts surface in queue health — weekly operator review catches breaks before customers notice.
Knight Command admin shell — Social Poster and Social Ops tabs with publish status
Lane 3 — GBP local posts

Map-pack messaging matches owned website campaigns

Google Business Profile posts schedule alongside site promotions — service launches, seasonal offers, and gallery highlights. GBP API integration keeps local visibility coherent with local SEO pages instead of random one-off posts that contradict the site.

  1. Campaign alignment GBP copy pulls from the same content calendar as owned service and city pages.
  2. Review and social proof GBP review surfaces and post cadence reinforce trust signals beside organic rankings.
  3. Outcome: discoverability Published GBP posts + consistent NAP — not vanity scheduling with no local SEO tie-in.
Google Business Profile management — local post scheduling
GBP admin Local post cadence beside social queues.
Google Business Profile reviews — social proof outcome from consistent posting
Review surface Trust signals map-pack searchers see.
Lane 4 — Multi-brand outcomes

KL company news never posts from ST credentials

Separate queues and credential vaults per brand — Screen Team pool enclosure content, Knight Group project photos, Faith Works land clearing, and Knight Logics agency updates stay isolated. Wrong-account posts are a brand-risk failure mode this architecture prevents by design.

  1. Brand assets feed queues Client site hero and gallery imagery (Screen Team page, KG job composites) become post source material.
  2. Per-brand windows Posting schedules respect each company’s audience — not one blast time for four brands.
  3. Growth stack tie-in Social lane plugs into Business Growth Systems beside CRM and Email-Agent.
Screen Team client website — brand assets feeding social queues
Lane 5 — Queue health

Weekly operator review — caps, sources, and last success per platform

Knight Command queue health view shows outreach caps, email backlog, social last-success timestamps, and referral pipeline status in one morning pass. Social failures are ops incidents — not marketing vanity metrics discovered during a quarterly audit.

  1. Last-success timestamps Per platform, per brand — know which runner went quiet before the feed does.
  2. Failure counters Increment in Social Poster UI; Logs tab holds stack traces for triage.
  3. Published post outcomes Success means posts actually landed — queue depth going down and timestamps updating.
Knight Command queue health view — social last-success timestamps and operator review

What this includes

Social scheduling infrastructure — queues, runners, GBP, and failure reporting.

Queue

Per-brand scheduling

Streamlit 8501 with posting windows and preview before send.

Hybrid

API + Playwright

X/Facebook API; LinkedIn/Nextdoor Playwright where required.

GBP

Local posts

GBP API posts aligned to website campaigns and review surfaces.

Health

Failure reporting

Last-success timestamps and counters — same-day visibility.

Brands

Credential isolation

KL, KG, ST, faithworks queues never cross accounts.

Queue → publish → GBP and multi-brand outcomes

Production Social Poster runners on live client brands — published posts and queue health, not screenshot mockups.

Knight Command admin shell — Social Poster and Social Ops embeds with live status

Ops embed Knight Command · port 8501

Social queues beside CRM, email, and referrals

Operators who already open Knight Command for morning review see social queue depth, last-success timestamps, and failure counters in the same shell — not a disconnected scheduler nobody checks.

  • Social Poster and Social Ops tabs embed production UIs
  • Logs cross-reference when Playwright runners break
  • Brand-isolated tabs for kl, kg, st, and faithworks

Publish lane Social Media Manager

From queued content to live posts across platforms

The walkthrough shows queue management, platform selection, and publish confirmation — API paths for X/Facebook and browser runners where LinkedIn and Nextdoor require Playwright. Outcome: posts land on schedule with failures visible immediately.

  • Preview before scheduled send
  • Hybrid runners documented in Social Poster case study
  • GBP posts scheduled beside feed content
Operator queue health review — social last-success and failure visibility

Outcome Queue health review

Weekly operator pass — know which platform went quiet

Last-success timestamps per platform and brand turn social ops into a checklist item during weekly review — caps, sources, and Sales Command Center context beside outreach and email backlog.

  • Silent account dormancy caught before customers notice
  • Failure counters drive same-day triage
  • Published post cadence tied to local visibility goals

How we build it

Social infrastructure phased per brand — channels, credentials, and failure reporting before scaling cadence.

1

Channel audit

Which platforms per brand — API path vs Playwright path, GBP post cadence.

2

Queue + credentials

Per-brand vaults, posting windows, and content templates — isolation by design.

3

Runner deploy

API bridge plus Playwright workers; GBP API configured for local posts.

4

Knight Command embed

Social Poster tab with Logs integration and last-success timestamps.

5

Operator review loop

Weekly queue health pass — expand cadence only after failures are visible and triaged.

Outcomes we design for

Published posts, queue health, and local proof — not vanity scheduling dashboards.

Reliable publish cadence

Scheduled posts fire with fewer multi-day silent gaps across brands.

Same-day failure visibility

Broken runners surface in UI and Logs — not discovered during weekly audit.

GBP + site alignment

Map-pack posts match owned website campaigns and service pages.

Wrong-account prevention

Brand isolation stops KG project photos posting from ST credentials.

Related proof & examples

Social Poster production proof — queue runners and GBP outcomes on live brands.

Common questions

Which platforms use API vs Playwright?

X and Facebook use API clients where stable; LinkedIn and Nextdoor typically use Playwright runners; GBP posts use the Business Profile API for local cadence.

What outcomes matter beyond the scheduling UI?

Published posts landing on schedule, last-success timestamps updating per platform, GBP posts aligned to site campaigns, and failure counters visible during weekly operator review — not queue depth alone.

How do you keep brands isolated?

Separate queues and credential vaults per company (KL/KG/ST/faithworks) so one brand’s content cannot post to another account by accident.

Do you create content?

Systems focus — queue and posting infrastructure. Content can be supplied by your team, field job composites, or scoped separately.

Where do failures show?

Social Poster UI, operator queue health view, and Knight Command Logs tab — not silent email-only alerts after a week of quiet accounts.

Who is this for?

Tampa Bay multi-brand operators who need social scheduling with LinkedIn/Nextdoor coverage, GBP posts, and visible failure reporting beside CRM and email lanes.

Need reliable social queues with visible failures?

List brands and platforms — we will scope API vs Playwright runners, GBP cadence, and Knight Command embed.

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