Preview Launch Site Case Study — Farrell Electric

The Build

Entry-tier multi-page electrician site on GitHub Pages

HTML5 CSS3 Vanilla JS GitHub Pages Schema Markup

The Preview Launch Site is purpose-built for businesses that need an immediate online presence without the scope (or budget) of a large analytics-rich build. It answers the question: "How can we get online this week?"

Farrell Electric needed a way for potential customers to find contact details, see service offerings, and submit inquiries without a custom domain or complex backend. The delivered build uses a lean 3-page structure deployed on free GitHub Pages hosting.

This tier skips advanced analytics, deep local directory rollout, and heavy SEO engineering while still focusing on conversion: clear value prop, services listed, work photos, and a contact form. It's built for immediate lead capture and clean handoff to future upgrades.

At $500, the Preview Launch Site represents the absolute minimum entry point into custom-coded, professional online presence. It's ideal for sole proprietors, new service businesses, and contractors testing the market before investing in a fuller local SEO buildout.

What Was Delivered

Three custom HTML pages with responsive design
HTML5 semantic markup for accessibility
Basic SEO meta tags (title, description, OG, Twitter Card)
Electrician schema (JSON-LD) for service type identification
Contact form with email routing
Services section with clear offerings
Work/portfolio gallery showing completed projects
Service area and geographic coverage
About section for trust and credibility
Hamburger navigation for mobile
Mobile-responsive layout (no desktop-only design)
Deployed on free GitHub Pages hosting

What's Not Included

Custom domain (hosted on GitHub Pages URL)
Google Analytics or Microsoft Clarity
Google Business Profile setup
Deep content architecture (service clusters, city-page network, blog)
Advanced SEO foundation (keywords, local indexing focus)
Directory registration or citation work
Bing Webmaster setup
Local-specific service pages

Ideal For

Preview Launch Site is Right When:

You need to go online this week, not this quarter
Your business is new and you want to test market demand before heavy investment
You're a sole proprietor or small team with limited upfront budget
You want a professional online presence but don't need SEO optimization yet
Most of your lead flow comes from word-of-mouth or direct referrals
You'd rather start simple and upgrade to a fuller SEO build later

Next step: Once you need a custom domain, Google visibility, multi-page architecture, and local search optimization, the Search Foundation Site ($1,200) or Local Launch Plus ($2,997+) packages add that foundation.

Structured Data

Rich Results Validation

Latest live Rich Results output for the homepage reports 2 valid items: Local businesses and Organization. This is accurate for an entry-tier preview build and shows Google can parse core business identity markup.

Live run status (2026-05-09): synced to a live Rich Results run from the authenticated shared browser session.

Valid Items (Live Test)

2 detected

Next Schema Pass

Add BreadcrumbList

Run Live Rich Results Test

Local businesses (1 valid item)

Confirms core local business context so Google can map service area intent to the business homepage.

Organization (1 valid item)

Reinforces brand/entity identity and helps Google connect site signals to the company profile.

BreadcrumbList (next addition)

Recommended next schema layer so search results can show cleaner navigation paths instead of raw URLs.

Source: live Rich Results run for https://farrell-electric.github.io/farrell-electric-website/ (result id: iRQxF5gN1ZJS0YBUm5kR2A).

Preview Launch Site — Farrell Electric

Farrell Electric

Entry-tier multi-page electrician site on GitHub Pages

Preview Launch Site is Right When:

Rich Results Validation

Ready to Launch Your Site?